Hilton Luxury Portfolio, Americas
eleven luxury properties, one bar standard
Brief
Hilton Americas retained Twin Spirits to assess, develop, and elevate the cocktail and bar programming across eleven luxury properties: eight Waldorf Astoria locations and three Conrad properties spanning the United States. The brief was to refine each property's bar experience to the luxury expectation of the Hilton guest, programme by programme.
- Location
- Americas
- Year
- Q3 2023
- Scope
- Luxury Hotel Group · Beverage Programme · On-Site Training · Video Production
Approach
Initial site assessments at each property, strategic operational planning, and bespoke proprietary cocktail programmes built for each property and its various venues. In-depth training in best-in-class cocktail and bar practice alongside luxury hospitality service workshops for every team. Twin Spirits also filmed and edited a library of mise-en-place videos so each property can re-onboard new bartenders to the programme on its own schedule, without flying in a trainer for every cycle.
