Essentials
When the menu is the priority.
- 8 to 12 cocktail specs
- Light concept and storytelling
Recipes, costings, basic SOPs.
about
About Twin Spirits.
With over a decade of experience in the bar and beverage industry, including leading one of the world's top bars, Twin Spirits was founded on the belief that true success comes from the perfect blend of an exceptional product and an empowered team. A great beverage programme goes beyond the drinks. It's about fostering collaboration, transparency, and building a culture of excellence.
At Twin Spirits we provide world-class beverage consultancy, offering tailored solutions that help bars and hospitality businesses reach their full potential. Whether it's developing innovative concepts or delivering high-quality training, our goal is to give clients the tools and strategies needed to thrive in today's competitive landscape.
Guided by a philosophy of open communication and teamwork, Twin Spirits works closely with clients to ensure their vision is brought to life with precision, passion, and a commitment to quality. We believe success is built on strong partnerships, and we're here to help create something remarkable with you.
the founder
Yana Keller.
Eight years inside one of the world's most decorated bars — barista in 2017, Head Bartender in 2022, now Beverage Director and Gin Researcher. ATLAS has placed on World's 50 Best Bars under her tenure (most recently #43 in 2024) and on Asia's 50 Best.
Designer of the “Simple Pleasures” menu (2023), built around the four classic cocktail families with milk-punch and zero-proof versions for every drink. Curator of the 1,300+ bottle ATLAS gin tower. Pioneer of refractometer-measured ABV transparency on the bar's menu. Guest shifts and brand work at top bars globally, and a written feature in The New York Times alongside coverage in The Straits Times and the regional drinks press.
Twin Spirits is the operational rigour she has built at ATLAS, made portable for ambitious operators elsewhere. Most recently authoring the cocktail programmes for W Bali and Niva Velassaru, Maldives.
- 2017Joined ATLAS as a barista
- 2022Appointed Head Bartender
- 2023Launched Simple Pleasures menu
- —Beverage Director, ATLAS Singapore
- —Founder, Twin Spirits
accolades
as featured in
Jan 2024
The New York Times
A Cocktail Crawl Through Singapore's Top Bars
Read article ↗—
Monocle
UBS x Monocle — feature on Yana Keller
Read article ↗Apr 2025
The Straits Times
Your favourite bar's favourite bar: Atlas' Yana Keller on the drink all bartenders should master
Read article ↗Mar 2023
The Drinks Business
Singapore's Atlas debuts its new menu, Simple Pleasures
Read article ↗Feb 2024
The Spirits Business
Old School: why vintage spirits are the new trend
Read article ↗—
Tatler Asia
Ask the bartenders: mixologists on creating the perfect bar vibe
Read article ↗—
Tales of the Cocktail
Spirited Awards presents: ATLAS
Read article ↗Jan 2024
88 Bamboo
How a Gin Researcher curates the gins on Atlas Bar's Gin Tower
Read article ↗the cofounder
Thomas Budin.
Thomas is the marketing and strategy counterpart to Yana's bar craft. Over the last decade he has worked with food and beverage businesses across APAC on marketing positioning, advertising campaigns, and consumer research, including programmes for Moët Hennessy, Pernod Ricard, Diageo, and Rémy Martin.
At Twin Spirits that craft turns inward: positioning the practice for the right kind of operator, designing the digital surfaces clients meet, and making sure every engagement reads as a single brand from the first call through to the menu on the pass.
Two operators, one practice. Yana ships the beverage programme; Thomas shapes how it lands.
consulting offer
Four ways to work together, one starting point.
Every engagement begins with a conversation. Tell us the venue, the timeline, and the ambition, and we'll shape the right scope from there.
Full Programme
The complete operating system.
- 20 to 40 cocktail specs
- SOPs and training modules
- Workflow guidance
Individually priced:
- Cocktails on tap
- Bottled or canned serves
Pre-Opening
Concept to launch night.
- Concept and brand storytelling
- Full menu and training
Full programme stood up in time for opening night.
Individually priced:
- Bar toolkit
- Collateral design
- Photography
- Bar training
- On-site days
Bespoke
All in.
- Pre-opening programme
- Full creative direction
- Multi-property rollout
- Custom training curriculum
- Beverage tech stack setup
- Photography and content
- Ongoing on-site support
Start the conversation
Yana or Thomas will reply within two business days.
FAQ
Pick a programme tier. We'll send a short brief to fill out so we understand your venue, team, and timeline, then hop on a discovery call and build a proposal from there.