about us
A Singapore beverage consultancy working across Asia-Pacific.
Twin Spirits is a hospitality and beverage consultancy founded by Yana Keller and Thomas Budin, based in Singapore at the heart of Asia-Pacific's hospitality scene. The practice is built around the belief that great bar programmes are shaped as much by people and operations as they are by drinks.
Drawing from years spent across leading bars, hotels, and hospitality projects throughout the region, Twin Spirits develops beverage systems, training frameworks, and menu concepts designed to support modern service environments, balancing creativity, usability, and guest experience.
The studio works across cocktail development, operational systems, hospitality training, and concept direction, partnering closely with teams to create programmes that feel thoughtful, sustainable, and operationally grounded.
At its core, Twin Spirits approaches hospitality collaboratively, building programmes with clarity, adaptability, and a long-term view of how teams work, grow, and deliver service together.
the founder
Yana Keller.
Yana Keller is a Singapore-based beverage director and hospitality consultant whose work spans cocktail development, operational systems, training, and spirits curation across bars, hotels, and hospitality projects throughout Asia-Pacific.
Her background was shaped over eight years at ATLAS Singapore, where she progressed from barista to Beverage Director and Gin Researcher, contributing to the evolution of one of the region's most recognised cocktail bars. During this time, ATLAS received continued recognition on both The World's 50 Best Bars and Asia's 50 Best Bars lists, alongside accolades including World's Best Cocktail Menu, Best Low ABV Menu, and a Tales of the Cocktail Spirited Awards regional nomination for Best Bar Team.
At ATLAS, Yana led menu development, technical training, and beverage operations while overseeing one of the world's largest curated gin collections, spanning over 1,300 bottles. Her work includes the development of the “Simple Pleasures” menu, a programme built around the classic cocktail families with low and no-alcohol adaptations designed for broader guest accessibility.
- 2017Joined ATLAS as a barista
- 2022Appointed Head Bartender
- 2023Launched Simple Pleasures menu
- PresentBeverage Director, ATLAS Singapore
- PresentCofounder, Twin Spirits
accolades
as featured in
Jan 2024
The New York Times
A Cocktail Crawl Through Singapore's Top Bars
Read article ↗Partnered
Monocle
UBS x Monocle: feature on Yana Keller
Read article ↗Apr 2025
The Straits Times
Your favourite bar's favourite bar: Atlas' Yana Keller on the drink all bartenders should master
Read article ↗Mar 2023
The Drinks Business
Singapore's Atlas debuts its new menu, Simple Pleasures
Read article ↗Feb 2024
The Spirits Business
Old School: why vintage spirits are the new trend
Read article ↗Feature
Tatler Asia
Ask the bartenders: mixologists on creating the perfect bar vibe
Read article ↗Awards
Tales of the Cocktail
Spirited Awards presents: ATLAS
Read article ↗Jan 2024
88 Bamboo
How a Gin Researcher curates the gins on Atlas Bar's Gin Tower
Read article ↗the cofounder
Thomas Budin.
Thomas Budin is cofounder of Twin Spirits. Over the last decade he has worked with food and beverage businesses across APAC on marketing positioning, advertising campaigns, and consumer research, including programmes for Moët Hennessy, Pernod Ricard, Diageo, and Rémy Martin.
At Twin Spirits, that work shapes the practice itself: positioning the consultancy for the right kind of operator, designing the digital surfaces clients meet, and making sure every engagement reads as a single brand from the first call through to the menu on the pass.
YanaThomasReady to jump on a call?Book a free intro call. Let's get to know each other.
Book an Intro CallFAQ
Pick a programme tier. We'll send a short brief to fill out so we understand your venue, team, and timeline, then hop on a discovery call and build a proposal from there.